Waikato Custom Tours agreed to a re-brand. With a strong focus on relating to the target market we also wanted to be clear about what service is provided. The new name clearly states the region, the service and their point of difference. The logotype is an abstract representation of the Waikato river with the orange dots implying a starting and ending point which relates to the service.

wctBrochure wctCards

print media

Waikato Custom Tours needed a brochure to put into the tourist brochure stands around the Waikato. The bright colours in the logo contrast well with the dark background, creating an attractive front cover. The clean design of the cover also makes the brochure stand out against the other often 'busy' covers. The brochure provides just enough information for customers to make an informed decision as to what attractions they want to choose for their tour. It is easy to find information on how to book and outlines the other service that the company provides.

A clean business card with strong branding consistency, business cards don't need lots of information.


responsive website

Simple and clean, this brochure style website has been custom designed for the client. Most customers use this site on their phones. With the focus on mobile users, the site is a single scrolling page. The subtle use of smooth scrolling and hover effects on links gives the site a professional feel, without feeling like it has all the bells and whistles thrown in for good measure.

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